Last updated: 4 November 2026
This page explains what personal data the website lauraferraris.com collects, why it collects it and what happens to it afterwards. It is written in plain language on purpose: if anything is unclear, please get in touch.
Who handles your data
The data controller is Laura Ferraris, Turin, Italy. If you have any questions about your data, you can write to info@lauraferraris.com.
What data I collect
Data you give me through the forms. When you fill in the form on the Contact page or on the Free online presence review page, I collect the information you enter, depending on the fields in each form: your first and last name, email address, phone number, business name, website, the town, city or area of your business and the text of your message. The same applies if you email me directly.
On the Contact form, your first name, last name, email address and message are required; your phone number and company name are optional. On the Free online presence review form, your first name, last name, email address, phone number, business name and location are required; your website and the additional description are optional. I ask for your phone number for the review because I call you before starting, to confirm your request and agree on the next steps. Please don’t include unnecessary information in your message, in particular sensitive information such as health data.
Technical browsing data. Like any website, the server that hosts lauraferraris.com automatically records some technical data (for example your IP address, the date and time of the request, the page visited and the type of browser). It is used to keep the site running and secure, and is not used to identify you.
Visitor statistics. I use Koko Analytics in cookie-free mode to understand how many people visit the site and which pages they view. According to the plugin’s documentation, a temporary code is generated from the IP address, browser information and a secret that changes daily, to tell repeat visits on the same day apart. The code is deleted every day, and the IP address and browser details are not stored in plain text for this purpose. The aggregate statistics (number of visits, most-read pages, referring sites) are processed directly on the site; they are not used for advertising or profiling and are not shared with third-party analytics platforms.
Why I use it, and on what legal basis
- To reply to your enquiry and, where relevant, offer you a review or a quote. Legal basis: taking steps at your request before entering into a contract (Article 6(1)(b) of Regulation (EU) 2016/679, the “GDPR”).
- To carry out the work, if your enquiry turns into a project. Legal basis: performance of a contract (Article 6(1)(b) GDPR) and, for administrative and tax matters, compliance with legal obligations (Article 6(1)(c) GDPR).
- For the operation, security and aggregate statistics of the site. Legal basis: my legitimate interest in running a secure website and understanding how it is used (Article 6(1)(f) GDPR).
I don’t use your data for newsletters, advertising or profiling, and I don’t sell it. I only share it in the circumstances explained below.
Who else sees your data
To run the website and my email, I rely on two providers:
- Aruba S.p.A., which provides the website hosting and the email service, and processes data on my behalf as a data processor.
- Google Ireland Limited, for the Gmail service, where I receive the messages sent through the forms. As part of that service, some data may also be processed outside the European Economic Area, in particular in the United States. Transfers to Google LLC, which is certified under the EU–US Data Privacy Framework, are covered by the European Commission’s adequacy decision within the scope of that certification.
Where required by law, data may be disclosed to the competent authorities or, if we work together, to my accountant for tax purposes.
How long I keep it
- Messages received and the related contact details: for 12 months after our last exchange, after which I delete them.
- If your enquiry becomes a project: for the duration of the work and, for administrative and tax documents, for the period required by law (usually 10 years).
- Technical browsing data: for as long as needed to keep the site running and secure, in line with the retention periods applied by the hosting provider.
- Aggregated visitor statistics: for 25 months.
Your rights
At any time you can ask me to give you access to your data, correct it, delete it, restrict its use or, where the relevant conditions are met, receive your data in a structured, commonly used and machine-readable format, and you can object to processing based on legitimate interest (Articles 15–22 GDPR). Just write to info@lauraferraris.com and I will reply within one month.
If you believe your data is not being handled properly, you can lodge a complaint with the data protection authority in your own country (for example the CNIL in France, cnil.fr, or the Data Protection Authority in Belgium, autoriteprotectiondonnees.be) or with the Italian Data Protection Authority, the Garante per la protezione dei dati personali (garanteprivacy.it).
Cookies
This website does not use profiling cookies or third-party tracking tools. You will find the details in the Cookie notice.
Changes
If I change the way I handle data (for example by adding new tools to the site), I will update this page and the date at the top.